This stage will focus on the key changes in consumer behavior over the course of the pandemic. We bring you predictions for the impact of these evolving trends on the future of marketing. Uncover the insights of today and tomorrow to prepare for the months to come.
It is essential for brands and agencies to understand consumer behavior. How is consumer behavior changing due to COVID-19? Which behaviors and trends are here for the long term? And how can brands best find and engage consumers right now? Discover the latest thinking and understand the shifts in behavior by tuning into the Consumer Behavior & Trends Track.
Digital transformation has long been on the boardroom agenda. But with face-to-face contact dramatically reduced and workforces moving to home working, it has been accelerated in an unexpected way. How are businesses adapting to become truly digital-first? And what lessons can we learn about further digital transformation to come? Join us for the Digital Transformation Track for a host of conversations around these key subjects.