This stage will focus on creating content that engages and cuts through, brands as storytellers and developing powerful campaigns from isolation or quarantine. How should brands express their values now? Hear from the visionaries telling interesting stories in today's challenging times.
It is more important than ever that brands focus on their values. While not a new phenomenon, brand behavior has been under the spotlight during the coronavirus pandemic. How can brands authentically connect to consumers during this time? And what does the current climate mean for the future of purpose in marketing? Dive into these urgent themes and more on the Brand Purpose Track.
Time spent in isolation and quarantine has changed the way we create and consume content. The social distancing barriers created by a global pandemic have led to new outlets for creativity, once again demonstrating the advertising and marketing industry's ability to adapt. How are brands and creatives evolving their strategies? Find out at the Content & Creativity Track.