Brand Purpose: everything is possible. Bayer Consumer Health

Tuesday, 09 June at 2:00 PM

Story Crafters Stage

In this session...

Patricia Corsi, CMO of Bayer, shares how you can bring brand purpose to life, never an easy road to travel.

What You'll Learn from This Session...

  1. Inspiration from different industries on purpose from Japanese Red Cross to Ben & Jerry
  2. LVMH and Bayer. Different industries and different countries, with many similarities to help you on your journey.
  3. It also include dos and don’ts to bring purpose to life for your brand and company


Patricia Corsi Chief Marketing and Digital officer Bayer consumer health

Event Details

This session will be presented in English. Translation provided in Japanese, Chinese.

Event Type Seminar

Track  Brand Purpose  

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