Data & Identity in a Cookieless World

Wednesday, 10 June at 12:00 PM

Insight Drivers Stage

In this session...

The Wall Street Journal Barron’s Group will lead a discussion on trending topics, opportunities, and best practices in building trust and loyalty with data and identity management.

Marketers and advertisers have been using cookies as a critical tool to understand consumer behavior and target effectively. Now, with consumer privacy law, Facebook removing third-party targeting, and Google announcing that it intends to block third-party cookies in Chrome within two years, it’s time to adapt View Less

What You'll Learn from This Session...

  1. Data is an enabler of business strategy and not an endgame
  2. Rich 1st party data includes audiences, the content itself, audience engagement with the content and measuring/mixing together all of these.
  3. People based marketing is an opportunity for real transparency and can provide better quality leads
  4. With further understanding of data and it's uses, consumers may provide more data if they believe the return for them will be valuable and relevant.

Presented with


Guthrie Collin Chief Analytics Officer and Senior Vice President for Advertising Product and Technology at Dow Jones Dow Jones
Nicole Bales Group Head, Marketing and Creative Operations, APAC The Wall Street Journal
Malcom Murdoch Marketing Chapter Lead ANZ

Event Details

This session will be presented in English. Translation provided in Japanese, Chinese.

Event Type Seminar

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