In this session...
The Wall Street Journal Barron’s Group will lead a discussion on trending topics, opportunities, and best practices in building trust and loyalty with data and identity management.
Marketers and advertisers have been using cookies as a critical tool to understand consumer behavior and target effectively. Now, with consumer privacy law, Facebook removing third-party targeting, and Google announcing that it intends to block third-party cookies in Chrome within two years, it’s time to adapt
What You'll Learn from This Session...
- Data is an enabler of business strategy and not an endgame
- Rich 1st party data includes audiences, the content itself, audience engagement with the content and measuring/mixing together all of these.
- People based marketing is an opportunity for real transparency and can provide better quality leads
- With further understanding of data and it's uses, consumers may provide more data if they believe the return for them will be valuable and relevant.