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Evolving Influencer Marketing: Individual as Media

Wednesday, 10 June at 4:00 PM

Story Crafters Stage

In this session...

Social media is filled with the hashtag #ad, and now more than ever, consumers are growing sensitive to the credibility of information and their content relevance, where uninteresting online content simply becomes white noise and ignored. In an era where individuals are connected and play a role in media beyond boundaries of both online and offline platforms, how can brands maintain relevance in their messages and relationships with consumers? We will explore how “quantity over quality” targeting came to use and the implementation of new effectiveness measurement indexes as well as the emerging languages of influencer marketing born from years of trial and error. The bond between technology and content is here.

This session has a live chat Q&A with the speaker. Please join the special live chat room at the end of the session.

Presented with


Speakers

Hajime Nomura Country Manager IDH Media Ltd.
Katsuya Horino Brand Produce Unit Manager, Chief Evangelist AlphaBoat, LLC
Wakayu Sato Strategist, Dentsu Innovation Initiative Dentsu Inc.

Event Details

This session will be presented in Japanese. Translation provided in English, Chinese.

Event Type Seminar

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