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Digital approach on Brand Strategy Post Covid19

Wednesday, 10 June at 3:30 PM

Story Crafters Stage

In this session...

Despite uncertainties in the current world, people around the world are beginning to think about the post-pandemic future - many sharing the opinion that previous lifestyles will drastically change once everything returns back to “normal”. In the past, the world has experienced recessions, large-scale terrorism and natural disasters that had an immediate effect on local populations; however, the modern world has never faced the challenge where virtually every life is at risk at once.

This session has a live chat Q&A with the speaker. Please join the special live chat room at the end of the session.

Despite uncertainties in the current world, people around the world are beginning to think about the post-pandemic future - many sharing the opinion that previous lifestyles will drastically change once everything returns back to “normal”. In the past, the world has experienced recessions, large-scale terrorism and natural disasters that had an immediate effect on local populations; however, the modern world has never faced the challenge where virtually every life is at risk at once. Changes in consumer lifestyles will have a profound impact on UX as well as how digital technology is used. With the increasing popularity of E-commerce, D2C brands, the rise of live commerce, and remote customer service, the last two months alone have brought many changes to the purchasing channels and brand communication around the world. We will unravel how these changes will slowly create a “new normal” for the future, and how digital marketing and digital transformation may ultimately change for good. View Less

Presented with


Speakers

Riku Akimoto Country Manager Stylus Japan Inc.
Yoshiki Okayasu Head of DIGITAL TBWAHAKUHODO Inc.

Event Details

This session will be presented in Japanese. Translation provided in English, Chinese.

Event Type Seminar

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