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Digital Creatives That Build Brands

Wednesday, 10 June at 4:30 PM

Story Crafters Stage

In this session...

It would be no exaggeration to say that the keyword for marketing in the 2010s is "digital media & targeting." It was an era in which data found customers. However, the increase in privacy protection laws makes it difficult to construct data based strategies, so a new era of D2C is around the corner. Concept-based marketing is making a return. To convey the concept is what branding is, and the creatives make the branding come to life. From this point forward, “Digital Media & Branding (Creative)” may become a keyword for the 2020’s. This period of “stay home” and “new normal” lifestyles have increased digital interactions - this discussion will touch on what branding and digital creatives need to do next.

This session has a live chat Q&A with the speaker. Please join the special live chat room at the end of the session.

Presented with


Speakers

Akira Takei Chief Solution Evangelist DAS Inc.
Ikkei Arai Managing Director MOBKOI JAPAN Inc.
Yuta Sato Executive Officer amana Inc.

Event Details

This session will be presented in Japanese. Translation provided in English, Chinese.

Event Type Seminar

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