BACK TO SCHEDULE

Empowering Business with Strategic Consumer Insights

Tuesday, 09 June at 4:10 PM

Insight Drivers Stage

In this session...

In an environment where it is difficult to utilize third-party consumer data, brands are required to face consumers directly to better understand them. Emerging brands that use the DtoC (Direct to Consumer) method, which has grown significantly in recent years, strategically incorporate customer insights derived from data obtained directly from consumers into their businesses, which results in gaining market share from existing brands. So what can brands do to directly connect with consumers and gather valuable data? In this session, using insights from tech companies specializing in DtoC, we explore how brands can engage in successful relationships with consumers.

Presented with


Speakers

Hisaya Watanabe Data Strategist Dentsu Innovation Initiative Dentsu, Inc
Keigo Aoki General Manager Dentsu Innovation Initiative
Shunsuke Kamata Board Director / VP of Content Marketing Business amana DESIGN Inc.

Event Details

This session will be presented in Japanese. Translation provided in English, Chinese.

Event Type Seminar

Subscribe for updates

Sign up to receive the latest announcements, seminars & speakers, special events, and more.