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Creative in the Context of COVID-19

Wednesday, 10 June at 2:30 PM

Story Crafters Stage

In this session...

Creativity in the Time of COVID-19, Facebook’s Rapha Vasconcellos, V.P., Creative Shop and Ainsley TeGrotenhuis, Director of Marketing for Media Partnerships will explore what work during this unprecedented pandemic is resonating to drive business value for brands, content creators and influencers. Further, they’ll talk about the role that disruption and COVID related constraints have played in inspiring new ways for brands and content creators to use the Facebook and Instagram platforms.

What You'll Learn from This Session...

  1. The role of tone, authenticity and your value proposition in continuing to engage your audience during the global pandemic
  2. How disruptions and resulting constraints can drive innovation and inventiveness
  3. See regional and examples from around the world on COVID inspired creativity

Presented with


Speakers

Rapha Vasconcellos VP The Creative Shop Facebook
Ainsley TeGrotenhuis Director of Marketing for Media Partnerships Facebook

Event Details

This session will be presented in English. Translation provided in Japanese, Chinese.

Event Type Seminar

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