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Rory Sutherland: The Power of Ideas that Don't Make Sense

MasterClasses

In this session...

We think we are rational. A large amount of business and economics relies on the assumption that we make logical decisions based on evidence. In his recent book 'Alchemy: The Surprising Power of Ideas That Don't Make Sense', Rory Sutherland claims that reason plays a vanishingly small part.

In this Masterclass, he explains how to understand consumers' unconscious desires. We enjoy beautiful, extravagant and absurd things. So if you want to influence people’s choices, you have to bypass reason.

Speakers

Rory Sutherland Vice Chairman Ogilvy & Mather Group UK

Event Details

Event Type Partner Events

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