Marketers in Pyjamas has landed at AWJAPAC. This light-hearted series taps into the powerful minds of the world’s top marketers to uncover real-time strategies.
Join Jules Lund, Founder of TRIBE, a self-serve marketplace connecting brands with micro-influencers, as he chats to the CMO of Moonpig, Kristof Fahy, whose experience includes Yahoo!, Hostelworld, Telegraph Media Group & Ladbrokes.
David Porter, VP of global media at Unilever for APAC and Africa is joined by Kartik Chandrasekhar, global brand VP for Lifebuoy to talk about marketing with purpose. Where does purpose come from for Unilever as a company? Porter and Chandrasekhar discuss how the company aims to lead in sustainability and uses the Unilever Sustainable Living Plan as the touchstone for everything it does. This session uses data and real-life case studies to make the case for purpose as marketing's most powerful asset.
VP, Global Media - APAC and Africa, Unilever
Global Brand VP, Lifebuoy, Unilever
Emerging from a global situation that has no playbook, the new normal will see consumer habits that may have changed permanently. To reach the hearts & minds of their audiences, brands will need to show that they have changed with them. We do know one thing is clear: people need inspiration, now more than ever. How can your brand stand apart to stay ahead? Join Pinterest to learn how to harness the power of inspiration to take people from “I dreamed it” to “I did it."
Country Manager, Australia and New Zealand, Pinterest
The current climate and social crisis in the world requires
leadership and action by private business corporations to enable
a smoother transition into a more sustainable and zero emission
It will soon be apparent that companies who follow this purpose
will be preferred choices by the consumers and that there can be
a healthy equation for greener and more sustainable companies
which will be more attractive to consumers, investors and which
will be more in harmony with nature and the planet.
In the panel, we are delighted to briefly highlight the activities of
the Purpose Driven Innovation Ecosystem and learn about the
sustainability measures by Amazon from Amazon Japan’s head of
sustainability, Rita Monteiro.
Founder, PDIE Group
Head of Sustainability, Amazon Japan
This session covers the fast changing world of retail. Join us to learn the key principles of successful business, marketing and advertising in retail. Presented by Lucio Ribeiro, marketing consultant and RMIT and Deakin Lecturer of Market Insights, Digital Marketing and AI in partnership with General Assembly, this should be a lively and engaging session.
Founder, How Two Live, Twoobs
Chief Customer Officer, The Warehouse Group
Strategy consultant, and Lecturer in Artificial Intelligence and Digital Marketing, RMIT
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