Mark Read, CEO of WPP joins Advertising Week's MD of global education Ruth Mortimer for a conversation about disruption. How will the pandemic impact our industry globally? What will happen as we go into a recovery? Mark Read tackles the big issues on the agenda of agencies and brands worldwide.
Managing Director, Global Education, AWLearn
Lubomira Rochet, chief digital officer of L'Oreal sits down with Stephan Loerke, chief executive of the World Federation of Advertisers to talk about the impact of the pandemic on the business and what has changed over the past few months for brands. Covering issues such as digital transformation, consumer behavior and ecommerce, Rochet claims the pandemic has simply accelerated existing trends and lays out how marketers can approach these areas.
Chief Digital Officer, L'Oréal
CEO, World Federation of Advertisers (WFA)
Music legend Dave Stewart takes center stage for our Creative Conversation. As an artist, writer and producer, Stewart has an incredible body of work going back to the formation of Eurythmics w/Annie Lennox in Australia in 1983 to producing songs and albums with such artists as Tom Petty, No Doubt, Mick Jagger, Celine Dion and Paul McCartney. Stewart also played in SuperHeavy, an all-star group founded by Mick Jagger which included Joss Stone and Damian Marley. More recently, Stewart created and executive produces the hit TV show Songland which has been renewed by NBC for a second season.
Artist, Writer, Producer, EURYTHMICS
Deputy Music Editor, Rolling Stone
Sir Martin Sorrell sits down with the FT's Angela Mackay to tackle the issues for brands, agencies and the economy today. The coronavirus pandemic has accelerated digital transformation and many companies are having to scramble to adapt to a new environment where all bets are off in terms of business as usual. Will new consumer behaviors stick around? How will the economy rebound globally and what does it mean for the Asia-Pacific region? Don't miss this analysis of what lies ahead.
As we enter unprecedented times, it has never been more critical for Brands to think of meaningful ways to connect with their community. The surge of people reaching out and connecting on our platform shows the human need to engage in a community especially during trying times. How brands show up to energize their communities and lean into creativity will be key to recovery. Jim Squires sits down with Loup CEO and Head Trainer to discuss how they have created new ways to inspire, tell stories, and build connections.
VP Business & Media, Facebook
Program Director (Train) & Trainer, Centr
The consumer environment can change every second, and sometimes the unexpected happens. During these situations, brands are tested for their value and consumer loyalty.
Due to the new Coronavirus pandemic, an increase in work-from-home practices and contact with digital content has accelerated digitization in society. Under such circumstances, how should brands and media interact with consumers?
In this session, we will welcome Amazon Advertising Country Manager Shinji Tsukamoto and Ezaki Glico Co., Ltd. Marketing Managing Executive Officer Shinji Okuyama to discuss how to “build a brand around consumer engagement." We will participate in a conversation on data insights and ideals such as “Customer First” and “Customer Obsession” qualities at Amazon whilst exploring the core values of a company and the importance of brand existence. We will also explore examples of innovation born from the insights of consumers at both companies.
While acknowledging the enormous human cost of the past few months, Raja Rajamannar lays out some of the trends in business and marketing that we can see coming out of the coronavirus pandemic. As people make adjustments to their lifestyles, marketers need to be aware. Whether it is the growth in ecommerce, now opened up to a new audience who never accessed online shopping before, or a cashless world, he lays out some important areas for marketers to understand.
It’s a time like no other in recent history, with the world under lockdown from the pandemic and whole populations reacting in new and unexpected ways. Sarah Personette, Vice President, Global Client Solutions, speaks about Twitter’s response to COVID-19 as a company while serving the public conversation, how users are behaving and adopting new behaviours, and discusses how brands and leaders across the world are managing the new norm to stay connected and relevant.
Vice President, Global Client Solutions, Twitter
When starting I&CO, Rei Inamoto and his founding members spent a few days outside of the office to think about what principles they would live and work by. What came out that offsite was Seven Maxims of I&CO which, in hindsight, are extremely applicable in this age of the New Normal. By using real world examples and his personal stories, Rei will share his thoughts on what is never vital, is vital today, will be vital tomorrow.
This session has a live chat Q&A with the speaker. Please join the special live chat room at the end of the session.
Founding Partner, I&CO
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