Mark Read, CEO of WPP joins Advertising Week's MD of global education Ruth Mortimer for a conversation about disruption. How will the pandemic impact our industry globally? What will happen as we go into a recovery? Mark Read tackles the big issues on the agenda of agencies and brands worldwide.
Managing Director, Global Education, AWLearn
Lubomira Rochet, chief digital officer of L'Oreal sits down with Stephan Loerke, chief executive of the World Federation of Advertisers to talk about the impact of the pandemic on the business and what has changed over the past few months for brands. Covering issues such as digital transformation, consumer behavior and ecommerce, Rochet claims the pandemic has simply accelerated existing trends and lays out how marketers can approach these areas.
Chief Digital Officer, L'Oréal
CEO, World Federation of Advertisers (WFA)
Music legend Dave Stewart takes center stage for our Creative Conversation. As an artist, writer and producer, Stewart has an incredible body of work going back to the formation of Eurythmics w/Annie Lennox in Australia in 1983 to producing songs and albums with such artists as Tom Petty, No Doubt, Mick Jagger, Celine Dion and Paul McCartney. Stewart also played in SuperHeavy, an all-star group founded by Mick Jagger which included Joss Stone and Damian Marley. More recently, Stewart created and executive produces the hit TV show Songland which has been renewed by NBC for a second season.
Artist, Writer, Producer, EURYTHMICS
Deputy Music Editor, Rolling Stone
How can we develop talents who can grow by themselves and the corporate culture to enable self-development in the period of Work from Home? In most of companies, there are no clear definition of “a strong marketer” or “a great advertising person”. In some organizations, they are deemed as marketers who have remarkable results or people of ideas. These are good to distinguish, but not very useful to train people because these are not about skills. Developing talents on a going basis may hamper sustainable growth of the company. Companies and organizations should define strong marketers and great advertising person in a way we can develop. And, for these activities, Purpose will help articulate required skills. A well thought through skill list, that illustrates required competencies, skills and experiences to realize Purpose, will tell how to train people. Let’s define Purpose if we do not have one, as well as a skill list based on Purpose.
In a stressed and confused period like COVID-19, we cannot see whole market and financial situation accurately. Even in such condition, Purpose will tell the consistent direction for the organization. It will help us make a right and agile decision not just based on intuition and grit, but also logic and legitimacy.
Marketers in Pyjamas has landed at AWJAPAC. This light-hearted series taps into the powerful minds of the world’s top marketers to uncover real-time strategies.
Join Jules Lund, Founder of TRIBE, a self-serve marketplace connecting brands with micro-influencers, as he chats to the CMO of Moonpig, Kristof Fahy, whose experience includes Yahoo!, Hostelworld, Telegraph Media Group & Ladbrokes.
COVID-19 is undoubtedly one of the biggest crises that the world has faced in modern times. Everyday life continues to change for people across the globe as COVID-19 spreads. During their time at home, users are turning to TikTok more than ever. They have turned pure boredom at home into creativity, cheering up others and co-creating digitally to overcome physical social distancing.
The best brands have understood the new normal, and levelled up their creativity to support the community and stay close to core customers.
General Manager, Global Business solutions , TikTok Australia
Marketing Director, Movember Australia
David Porter, VP of global media at Unilever for APAC and Africa is joined by Kartik Chandrasekhar, global brand VP for Lifebuoy to talk about marketing with purpose. Where does purpose come from for Unilever as a company? Porter and Chandrasekhar discuss how the company aims to lead in sustainability and uses the Unilever Sustainable Living Plan as the touchstone for everything it does. This session uses data and real-life case studies to make the case for purpose as marketing's most powerful asset.
VP, Global Media - APAC and Africa, Unilever
Global Brand VP, Lifebuoy, Unilever
The world of gaming and Esports has exploded in recent times. Once perceived as a tribal, niche community, it has evolved into a phenomenon that is at the heart of mainstream popular culture. In this session Twitter Australia’s Head of Twitter Next, Lee Owens, will explore the pivotal role Twitter played in fueling this shift, unpacking the trends we’ve seen emerge, alongside the opportunities for marketers to connect to this vibrant conversation.
Emerging from a global situation that has no playbook, the new normal will see consumer habits that may have changed permanently. To reach the hearts & minds of their audiences, brands will need to show that they have changed with them. We do know one thing is clear: people need inspiration, now more than ever. How can your brand stand apart to stay ahead? Join Pinterest to learn how to harness the power of inspiration to take people from “I dreamed it” to “I did it."
Country Manager, Australia and New Zealand, Pinterest
HubSpot aggregated data from over 70,000 customers globally, to understand how core business metrics were impacted as businesses grappled with the impact of COVID-19. This data serves as a benchmark that looks to how we change and adapt during a crisis and draws upon real customer examples of how brands pivoted in response to these new challenges.
In this session, we share our key data and metrics from the recent benchmark data release (for the JAPAC region); insights into what this means for businesses; and how businesses have changed strategy in light of COVID.
Fjord, design and innovation consultancy from Accenture Interactive, produces an annual report about the most important developments we believe will impact design and innovation for business, government and society in the year to come.
In this session, we take a look through our annual trends and help organizations better identify and counter challenges in their business and explore ways to take advantage of new emerging opportunities.
Co-Lead of Fjord Tokyo, Group Design Director, Fjord Tokyo, Design & Innovation from Accenture Interactive
Co-Lead of Fjord Tokyo, Managing Director, Fjord Tokyo, Design & Innovation from Accenture Interactive
Despite all the advances we've made in gender equality, we're not moving forward quickly enough. In fact, many countries are moving backward. In this panel, we explore how to close the gaps and tackle gender inequality in the world, advance women in the workplace, and empower the next generation of change-makers.
Chief Next Gen Officer, The Female Quotient
Chief Innovation Officer, The Female Quotient
Brand Finance puts 5,000 of the world’s biggest brands to the test every year. The top 100 most valuable Japanese brands are ranked in the Brand Finance Japan 100 league table. Join David Haigh, CEO, and Parul Soni, Associate at Brand Finance, as they unveil and discuss the latest iteration of this annual study. Learn which brand will be the most valuable, how Brand Finance conducts its brand valuations, and how Japan’s soft power can help boost corporate products and services at home and abroad.
The speakers will also look at how the COVID-19 pandemic is affecting brands around the world, and how this crisis might impact the values of Japan’s top 100 brands. Analysing historical data, David and Parul will explain lessons from past recessions and what brand managers can do to protect long-term growth.
CEO, Brand Finance
Global Managing Director, Brand Finance Institute
The current climate and social crisis in the world requires
leadership and action by private business corporations to enable
a smoother transition into a more sustainable and zero emission
It will soon be apparent that companies who follow this purpose
will be preferred choices by the consumers and that there can be
a healthy equation for greener and more sustainable companies
which will be more attractive to consumers, investors and which
will be more in harmony with nature and the planet.
In the panel, we are delighted to briefly highlight the activities of
the Purpose Driven Innovation Ecosystem and learn about the
sustainability measures by Amazon from Amazon Japan’s head of
sustainability, Rita Monteiro.
Founder, PDIE Group
Head of Sustainability, Amazon Japan
Programmatic advertising is entering its second decade and has become the dominant method for display ad spending. It’s also capturing a notable, and growing, share of spend across mobile app and video as the technology advances and adapts to meet the changing needs of marketers. In the Japan and Asia Pacific (JAPAC) region specifically, the future of programmatic is bright.
New research, The State of Programmatic in JAPAC: Current and Future Drivers of Growth, produced by OpenX, explores what’s driving investment, remaining market challenges, adoption of recent tech initiatives and which emerging trends show the most promise. In this session, Andrew Tu, MD of APAC at OpenX and Matt Harty, SVP of APAC at The Trade Desk, discuss the findings and share their thoughts on what this means for all sides of the programmatic industry now and in the future.
Media and Tech Editor, Campaign Asia
This session covers the fast changing world of retail. Join us to learn the key principles of successful business, marketing and advertising in retail. Presented by Lucio Ribeiro, marketing consultant and RMIT and Deakin Lecturer of Market Insights, Digital Marketing and AI in partnership with General Assembly, this should be a lively and engaging session.
Founder, How Two Live, Twoobs
Chief Customer Officer, The Warehouse Group
Strategy consultant, and Lecturer in Artificial Intelligence and Digital Marketing, RMIT
Chief Revenue Officer, Brave Software Asia KK
The GDPR is a leading example of the widespread regulation of government control over personal privacy data which promotes restrictions on the use of third-party cookies by global tech companies such as Google and Apple. As a result, new services such as CMP have emerged and are changing the marketing landscape. Brands need to take into account the ever changing world of consumer sentiment and adapt their strategies specifically to these changes. In areas such as Europe, “interest matching” strategies have been valued much higher than conventional audience targeting, where communication based on consumer interest optimization creates a more authentic relationship and positive associations with the brand. In this session, we will learn how leading tech firms analyze consumer interests in real time and how they create authentic brand communication that is in line with consumer interests, and much more.
General Manager, Dentsu Innovation Initiative
General Manager, Japan, Rokt GK
Head Of Sales, Japan, Gumgum Japan K.K.
Based on his experience in and out of the boardroom, and drawing on the latest in-depth research on trust, influence, and habit formation, Jason Harris shows that being persuasive in a culture plagued by deception means rejecting the ethos of the quick and embracing the commitment of putting your truest self forward and playing the long game. Through instructive and entertaining stories, Harris lays out the habits that will guide you to become authentically persuasive.
Join us for our virtual pub quiz and connect with other AWJAPAC attendees over some virtual drinks and healthy competition. Hosted live from UnLtd CEO Chris Freel’s backyard, the quiz will test who really is the smartest person in AWJAPAC! There’s some great prizes up for grabs with the top 3 winners taking home a share of $400 Visa gift cards, courtesy of Verizon Media.
Tune in over Zoom at 5pm
National Sales Director, Verizon Media
In an environment where it is difficult to utilize third-party consumer data, brands are required to face consumers directly to better understand them. Emerging brands that use the DtoC (Direct to Consumer) method, which has grown significantly in recent years, strategically incorporate customer insights derived from data obtained directly from consumers into their businesses, which results in gaining market share from existing brands. So what can brands do to directly connect with consumers and gather valuable data? In this session, using insights from tech companies specializing in DtoC, we explore how brands can engage in successful relationships with consumers.
Data Strategist Dentsu Innovation Initiative, Dentsu, Inc
General Manager, Dentsu Innovation Initiative
Board Director / VP of Content Marketing Business, amana DESIGN Inc.
The DtoC (Direct to Consumer) data acquisition concept has allowed brands to directly receive a flow of consumer information on a daily basis. On the other hand, data as currency surrounds the idea that the more information consumers provide, the higher the quality of a personalized customer experience. In this session, using leading edge examples from around the world, we will explore how brands can immediately take steps to optimize consumer experiences as well as increase LTV from consumer data acquisition and effective communication.
Japan Country Manager, SundaySky Japan Inc.
General Manager, Dentsu Innovation Initiative
Sales/Marketing Director, TRENDEMON JAPAN Inc.
Gary Vaynerchuk is known as one of the world's most popular entrepreneurs. The founder of communications network VaynerX and social media company VaynerMedia, his distinctive style has won interest and attention around the globe. In the first of our Great Minds Masterclass series of learning videos from AWLearn, we share his thoughts on changing consumer behavior due to COVID-19 and suggestions for what a post-pandemic world might look like. Gary will share his insights on how companies should approach content and leadership during these tumultuous times.
It isn't your consumer's job to be interested in what you say, it's up to you to be interesting. Don't just hold onto hope; you need a real strategy. You need to make what you say and do interesting and lose the white noise. One of the hardest things to do in a world where there are too many messages is to lose the white noise. Create memorable, sticky information. Be different. Be a real storyteller.
Jules Lund, founder of influencer marketing business Tribe, presents a masterclass in how to understand influencer marketing as it works right now. Whether it's understanding how to use your customers as your marketing department or incorporate microinfluencers' creative work into your brand campaigns, Lund presents everything you need to know right now about influencer marketing.
In an all-digital landscape, brands have a greater need than ever for more engaging and human digital experiences. An emerging field of synthetic characters (based on real humans, and scaled with AI), is poised to transform how brands engage consumers online, while providing next-level video personalization at speed and at scale. Learn all about it in this session.
The launch of Byte (by the team behind Vine) marks another entrant into the crowded market of short form video. Vine had a special place in the hearts of its fans due to the way its creators thrived within the confines of the six second video limit. Tom Hall, content strategist and founder from creative agency Contented Brothers, conducts a whistlestop tour of some examples of effective short narrative techniques that creators are using to turn six seconds into a story. We illustrate these techniques with some examples and aim to extract some tips for advertisers and marketers.
Powerful storytelling is key to engaging audiences and humanising brands for both B2B and B2C companies. Customers feel a stronger connection to a brand when they can relate to the story a brand tells.
Join Daniel Hochuli, APAC Head of Content Solutions, LinkedIn Marketing Solutions, in this “Storytelling for the Win” masterclass as he shares how brands can leverage the storytelling framework to tell stories that resonate, how to connect with audiences using emotion, and tips on how data can be used to tell compelling stories.
APAC Head of Content Solutions, LinkedIn
Audiences are spending meaningful time consuming Thought Leadership content, which when done well, can significantly influence brand perception and buying behaviours.
Lara Brownlow, Head of Agency & Channel Sales, LinkedIn Marketing Solutions, shares why thought leadership is even more important in today’s environment and the holistic business effects that are realised as a result. In an easy to digest masterclass, you’ll hear three steps to help build your professional brand and how to deliver an effective thought leadership strategy.
Head of Agency & Channel Sales, LinkedIn Marketing Solutions, ANZ, LinkedIn
Whether it’s through in-person events or online forums, communities are key to brand loyalty, awareness and overall success. When done well, online communities can be a powerful tool for your business. A strong and engaged community will lead to improved products, learning and innovation, as well as company growth.
LinkedIn’s Product Marketing Manager, Alyce Erikson shares how brands can create an inclusive and engaged community on LinkedIn and come across as an authentic brand, especially in today’s times.
Lisa Gilbert, CMO of IBM Japan lays out her five Cs for business leaders right now. Covering the core areas of context, communication and collaboration, underpinned by caring and culture, she explains how to use these guiding principles to lead right now.
Chief Marketing Officer, IBM
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