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Seth Matlins is Executive Vice President, Cultural Strategy and Insights at 160over90, the creative marketing agency within the Endeavor network. Matlins oversees 160over90’s strategic offerings, ensuring the agency’s breadth of audience and cultural insights is activated for clients. He also oversees the group’s Entertainment and Social Impact Marketing practices.
Seth was previously the Global Chief Marketing Officer for Live Nation, the world’s largest concert promoter and live entertainment company and started the Marketing Department at CAA.
Immediately prior to joining 160over90 in 2016, Matlins founded That Was Then Enterprises, a brand-strategy and development consultancy connecting big brands to social causes where he created the Truth in Advertising Act (HR 4445), bi-partisan Congressional legislation and a grassroots movement working to protect women and children from the health consequences perpetuated by “photoshopped” advertisements.
Seth Matlins Job Title EVP, Culture, Strategy & Insights Company 160OVER90