Lucio is a marketing and business strategist consultant, lecturer in Artificial Intelligence and Digital Marketing at RMIT, public speaker and former founder and MD of digital agency TheOnlineCircle.
He is also an adventurer, having gone from Buddhist temples in China to the heart of a humanitarian crisis in a refugee camp as a volunteer.
Lucio worked for McCann-Erikson, Lowe Lintas, MRM and Ogilvy. He has worked with clients like Mercedes-Benz APAC, P&G, MINI, Renault, Chevrolet, Vicinity Centres Retail, Target Australia, Unilever, MasterCard, Mondelez, Parmalat, Kraft Foods, Schweppes, Purina/Nestle, Cadbury, AGL Energy, and Cadbury NZ and The Warehouse Group NZ.
In 2019, Lucio sold his digital agency and since then has been consulting, lecturing and presenting for audiences in Australia, Hong Kong, Mexico, Europe and New York