As Executive Strategy Director, Rob Campbell leads R/GA’s strategy department across the EMEA region. In this role, Rob develops and implements insights that shape the development of engaging campaigns, groundbreaking services, products and platforms and help R/GA’s clients transform at speed.
With over 30 years of industry experience, Rob believes in creativity, culture, and chaos. As head of strategy, he and his team of brilliant strategists seek the most culturally resonant, creatively innovative ideas that will help R/GA’s clients create their future.
Rob has lived in the UK, Australia, Singapore, Hong Kong, China and the US, developing strategies for airport lounges, space stations, and award winning, culture defining campaigns. Prior to R/GA, Rob worked at cynic, Google and Wieden+Kennedy where collaborated with brands including Nike, Virgin Atlantic and Metallica.