Featured Speakers


A world-class mix of the industry's best and brightest.

Bessie Lee

Bessie Lee is Founder and CEO of Withinlink, a China-based startup incubator and early-stage venture fund focused on marketing technology that supports China’s media communications industry.

Prior to founding her own company, she was CEO of WPP China beginning in 2013, where she was responsible for 14,000 employees and more than $1 billion in annual revenue.

Ms. Lee also served as the CEO of GroupM China. During her seven-year tenure, GroupM’s media billings in the country tripled, and GroupM was named the number one media holding group in China in terms of billings for five consecutive years from 2007 to 2012, according to RECMA.

Ms Lee is a co-founder of the Mobile Marketing Association in China. In 2017 and 2018, she was elected co-chair to lead the association on key industry issues in a market with the highest mobile internet population in the world.
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